iPad 2 – Official Video

3 Mar

iPad 2 – what to expect

3 Mar

Onto details of the new iPad announcement: TechRadar has been invited to the UK relay of the event, which kicks off at 1800GMT at BBC Television Centre. Why there? It’s a satellite relay and the BBC have some pretty big satellite dishes.
The corporation isn’t anything to do with the event, it’s just renting out its studio space (that makes your TV licence cheaper, don’t sweat it).
As is usual with many Apple events, there probably won’t be a live stream of the event online, so keep checking TechRadar for the latest news from the keynote.
We would expect there to be kit so we’ll be able to get our hands on: iPad 2 review posted later this evening. But Apple being Apple, this isn’t guaranteed. However, if it goes to the trouble of having a UK event there probably will be kit there.
Could it be a red herring, and not the iPad 2 launch at all? Well, the invite clearly shows the iPad and it could even be the iPad 2 – the peel isn’t peeled far enough to see the middle of the device – more specifically, it isn’t peeled back enough to see the inevitable front-facing camera.
Read more

Cheaper Apple iPhone On the way

1 Mar

Apple’s COO Hints At Cheaper iPhone

iPhone nano

Forbes reports that Bernstein Research analyst Toni Sacconaghi apparently had a meeting with Apple COO Tim Cook, CFO Peter Oppenheimer and VP of Internet Services Eddy Cue last week.

The analyst reports that Apple’s COO suggested that it is “likely to develop lower priced offerings” to expand the iPhonemarket.

Forbes reports:

The analyst says Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” to expand the market for the iPhone. Cook said the company is planning “clever things” to address the prepaid market, and that Apple did not want its products to be “just for the rich,” and that the company is “not ceding any market.”

We’ve heard rumors that Apple is working on a cheaper and smaller iPhone model, which could be priced at $200 without requiring a contract. However, New York Times reported that although Apple is exploring ways to reduce the price of the iPhone to make it affordable to a wider audience by changing internal components of the device, it is not working on a smaller iPhone.

The analyst also reports that Cook believes that the tablet market will be much bigger than the PC market. He wrote:

Cook indicated that the tablet market would be much bigger than the PC market. Sacconaghi concludes that if so, it could eventually be a $60 billion to $100 billion business for Apple alone. Cook also said he expected intense competition in tablets, more so than in smart phones, with all PC and smart phone vendors likely to participate, but he added that Apple has a strong head start, and that it has interesting new things in the pipeline.

What do you think? Should Apple launch a cheaper iPhone model?

iPad Trends

28 Feb

Apple achieves most product placement of any brand in the last 10 yrs

Digital Trends

If you’ve seen a movie in the last 10 years, chances are you’ve seen an Apple product. In 2010 alone, Apple products have appeared in 10 of the 33 films that hit number one at the box office, topping appearances by all other brands throughout the year. More impressive, Apple MacBooks, desktops, iPhones, and iPods have appeared in one third of all number one movies from 2001 to 2010–112 of the 334 #1 films at the U.S. box office since 2001. As such, BrandChannel has bestowed Apple its “2010 Award for Overall Product Placement” in its annual Brandcameo Product Placement Awards.  Read more…

Apple iPad 2

28 Feb

Apple iPad 2 rumored to be available immediately after March 2 launch

By: Andrew Couts
We already know for a fact that Apple will unveil the second-generation iPad next week, on March 2. What remains unclear is when the iPad 2 will actually be available to consumers. Reports have indicated that hangups in the device’s production could cause some delay in the actual release of the new iPad. But Apple Insider sources say the tablet may arrive much faster than anyone expected.

According to “people familiar with the matter,” Apple has begun making preparations for a “large-scale, consumer-oriented product roll out” for the second half of next week. Considering March 2 lands on a Wednesday, that would mean the iPad 2 could be made available to the public almost immediately after it’s official announcement.  Read more…

iPhone App Design Coach – Part 2

28 Feb pipe

Design On Paper

Think about the size of the screen. Are you planning to publish for the iPhone or iPad?

Be aware that iPhone users are accustomed to the app design features. It has een reported that users will use apps in very short bursts, often five minutes at a time.

People don’t necessarily want to type excessive amounts of text on the iPhone whilst on the move so many apps are geared towards consumption rather than production. The iPad offers a much larger screen and additional features. There is an opportunity to taylor your application for the device and therefore providing an up-sell opportunity.

Sketch: To help you with selecting minimal features for your application, get your ideas down on paper. Think about your audience, what does your user need?

Keep narrowing down your user group. It’s much better to build a great app for a small number of users, than an app that’s half ok for alot of people.

If you have a small user group that likes your app a lot, you can always expand from there once you get feedback.

Your Mobile App Design Process

Putting your sketches and designs in front of your users will give you some great feedback to work with.

In fact alot of your design process could be based around feedback loops.

Have a go at creating 3 to 10 completly different designs for you application. Creating the first 3 designs will be relatively easy. Creating 7 different designs may be more of a challenge.

If you can design 10 completly different iPhone or iPad applications you will have pretty much captured all of the possible features that could be included.

Build a Paper Prototype: Use one piece of paper for each screen. The idea is that this is a replica of your application for demonstration purposes. The value here is that you can have your user group use the application before its published. You can do this with a relatively small investment and gain much richer feedback than simply just showing your sketches. It will quickly emerge that people like some functionality and not others.

The final thing to do at the prototyping phase is get feedback on possible interactions such as shaking or rotating the device.

Build Your Brand on the iTunes App Store

Publishing an iPhone App to build your personal brand begins by asking yourself some important planning questions. Your responses focus your efforts and help launch you on the mobile application market.

Why do you want to publish an iPhone app?

What are your goals and expectations? How will you benefit from writing your application?

Who is your audience?

A successful publishing experience begins when you identify the specific audience that you wish to attract.

Why will your intended audience want to purchase your app?

What types of information are they looking for? What kinds of problems do your intended readers want to solve? What kinds of goals do they want to achieve?

Have you prpared a content plan for your app?

A content plan is more than a table of contents, it will direct your thinking and provide a way for you to track your progress.

What kind of products can you offer on a continuity basis?

Module-based, or subscription iPhone and iPad app content is the key to providing the annuity based revenue needed to contine to wroite new applications and develop new products.

Do you have a marketing funnel?

A marketing funnel refers to a system of monetizing your app by driving users to your website, obtaining their e-mail address and permission to market to them, offering them a series of products and services at different price points.

What is the status of your business platform?

Your business platform is the measure of your current online visability to search engines and individuals looking for information about your topic. Knowing where you are now is the first step to enhancing your platform.

What about existing iPhone or iPad apps on your topic?

What are their pros and cons? What types of fresh information or perspectives can you offer to make your app more useful for your intended readers?

Do you have a blog or blog-based website?

A blog is the easiest way you can create, and maintain, a significant web presence at minimum cost.

iPhone App Design Coach – Part 1

28 Feb Water

Who Are Your Customers?

A key factor for the design of your application is in understanding your potential user group. Use the following questions to help you evaluate your customer base:

1) Where do you operate, provide services or sell products?

2) What are the characteristics of the people who use your products or services?

3) How many customers do you have?

4) How many potential customers are there?

5) Why do your customers do business with you?

6) What features of your product or service do your customers like the most?

7) Could your products or services be sold in other markets or elsewhere in the world?

8) Could you help your customers to solve a problem or be more effective?

Your Business Growth

What is your business growth strategy?

Concentration: Your resources could be focused towards the continued and profitable growth of a single product or service in a single market. This could be achieved by attracting new customers or by increasing their usage rate, or, where feasible, by attracting customers away from competitors.

Product Development: You could think about what modified products or services you could offer to your existing customers.

Market Development: You could build on your existing strengths, skills and capabilities in order to market your present products to new customers. This often requires new or renewed approaches to advertising, promotion and selling.

Innovation: This implies the development of products or services that are new as aposed to modified. Innovative organisation can keep ahead of their competitors by introducing new products or services.

Think Mobile Solution

Explore Possible Solutions for Your Application

What will your user need on the go?

The goal could be to provide information to your users with as fewer features as possible. People often make the mistake of putting the focus on features and putting as many as possible in their iPhone or iPad application.

You can skrike a balance on your features through feedback loops.

Form a User Group

Form a user group to help you to determine which of your designs is best. Even asking friends and family will be very useful in helping you to narrow things down.

Once you have shared your ideas, gained feedback and narrowed it down, you will have a good idea what your application will look like?

A Unique iPhone App Idea

Explore what being unique is with this Unique Mind Map.

The Unique Mind Map will help you to consider what makes for uniqueness.

Every person has unique abilities, passions and talents.

This mind map is designed to help you to structure your thinking around what makes you who you are. What to you have to offer your customers interms of a unique solution?

If you find the unique mind map helpful in inspiring your creativity have a look at some of the other work by Paul Foreman at:

www.mindmapinspiration.com

A Compelling User Experience

The iPhone allows an immediacy and intimacy as it blends mobility and the power of the desktop. A compelling user experience enables users to do what they need to do with a minimum of fuss and bother. Try tomeet the expectations of your potential iPhone app user by meeting their expectations based on the context in which they may use your application.

The Phones unique software and hardware allow you to create an application that enables the user to do something that may not be practical with a laptop computer. The iPhone has the capability to be an extension of the user, seamlessly integrated into his or her everyday life, and able to accomplish a singly focused task, or step in a series of tasks, in real time based on where he or she is.

Think about the possibilities that open up to you when your application can easily do the following:

1) Access the internet

2) Know the location of the user

3) Track orientation and motion

4) Track the action of the user’s fingers on the screen

5) Play audio and video

6) Access the users contacts

7) Access the users pictures and camera

A compelling user experience has to result from the interaction of several factors:

1) Interesting, useful, plentiful content.

2) Powerful, fast, versatile functionality.

3) An intuitive, well-designed user interface.

iPad Vs iPhone App Design 01

28 Feb Ha2

Why the iPad Is Not a Big iPhone

If the iPad is just a big iPhone, then a swimming pool is just a big bathtub. The comparison is meaningless in both cases. If there’s any sense to be made of this claim, I would argue that you can do a hell of a lot more stuff in a swimming pool than you can in a bathtub, and you do those things very differently. The same is true of the iPad compared to its smaller sibling, the iPhone.

WATCH OUT!

It’s an easy mistake to make, and one that trips up many firsttime iPad developers, but the iPad is not as closely related to the iPhone as it appears. The ergonomics of the iPad are radically different: The user’s finger placement on the iPad is nothing like finger placement on the iPhone. The illusion that you are looking at a scaled-up iPhone is deceptive, and you’ll probably end up with an app that will not sell if you simply scale up your iPhone apps to fit the iPad’s screen. As an iPad app designer, you will not be able to use the same techniques that you’ve used for designing iPhone apps.

One of the core principles of design is that form and function are tied; the shape of an object determines how it can be held and used.

Consider how your grip on an object changes as the object grows larger, as illustrated here. Would you grip a tennis ball in the same way that you hold a basketball? What about a ping-pong ball? In the same way, the user’s finger-grip and finger-tap patterns on the iPad are different from their finger patterns on the iPhone because the scale of the device has changed. And because the grip pattern has changed, everything has changed.

This is very important to keep in mind, because the way a user holds the iPad will be your starting point for designing a good user interface in your iPad app. This applies whether you’re making a spreadsheet app, a first-person shoot ‘em up, or something else entirely.

Adapting iPhone Apps for the iPad

So, how should you adapt current iPhone apps for the iPad?  You should list the core functions of your app and start again from scratch.

If you simply make your iPhone app bigger, and move things around a bit, you’ll end up in a mess. Controls will be in the wrong place, the app will be inefficient to use, and you’ll squander all the advantages of the iPad’s larger display. Almost without exception, iPhone apps do not scale well, as shown in the image. This is because the iPad’s screen is physically over four times bigger than the iPhone’s screen, so the iPhone Skype application, for example, scaled up to the size of the iPad’s screen, is not an efficient use of available space.

The most immediate problem you’ll face when adapting your iPhone app for the iPad is that you almost have too much screen real estate to fill. Your temptation will be to fill this space with buttons and menus—however, this is also a mistake, because the key to great app design is a balance among features, usability, and  good taste.

The Rules of Scalability

Good human-machine interfaces do not often scale with size, they tend to change with size.

Consider some other interfaces as they scale. The physical means, or interface, you use to refuel a lawn-mower is different from the interface you use when refueling a car. Similarly, the interface used to refuel a car differs from the interface you would use to refuel a jet plane. In all these situations the objective is the same, to refuel the vehicle. However, as the vehicle you’re dealing with grows bigger, the interface changes, it doesn’t simply scale. Try filling up a jet plane using a handheld can if you need any more convincing.

However, because the iPad looks so much like a bigger iPhone, it can be much harder for a first-time designer to recognize the difference between them.

TIP

The important point to be clear on is that the iPad is over

four times bigger than the iPhone, so the original interface

from your iPhone app absolutely needs to change, not just

scale.

Because the importance of the size difference between the iPhone and iPad is lost on most designers, you will stand out from almost every other iPad app designer out there if you recognize this fact.

The best advice I can give you, if you are asked to adapt an iPhone app for the iPad, is to ignore the word “adapt.” Approach the project as if you were creating a new piece of software based on the feature objectives of the original iPhone app. Study the original iPhone app in detail, and then forget it. Consciously ignoring the original iPhone app’s appearance is the first step towards designing its efficient counterpart on the iPad.

iPad Vs iPhone App Design 02

28 Feb ha

More Space to Fill

Another interesting difference between the iPad and the iPhone is the size of the screen available for a designer to provide content. This presents an enormous challenge for iPhone interface designers working on iPad apps. The iPad’s screen is just nine inches diagonally, and it’s tempting to think you can just tweak your iPhone app for the iPad.

But, in reality, the iPad will dwarf any iPhone app, making it look ridiculous and impractical to use. It’s easy to demonstrate the effect, just download any iPhone app and scale it to fill the iPad’s display. Ignore the pixilation, and consider the interface. Is it still an efficient use of the iPad’s screen?

Submit It Differently

The iPad differs from the iPhone when you submit your app to Apple, although this is sometimes not obvious until it’s too late.

Apple has significantly tightened up the rules on how closely an app has to stick to its interface guidelines for the iPad. On the iPhone, it was often possible to get away with submitting apps to Apple that did not automatically switch screen orientation when the iPhone was rotated. With the iPad, however, Apple’s gatekeepers have sharpened their swords and may brutally reject your app if it does not switch orientation when the iPad is turned from landscape to portrait. However, some high-profile apps have crept under the radar, so you never quite know when Apple’s reviewers will take objection when you ignore the company’s UI guidelines.

As always, Apple’s reviewers will make exceptions to the orientation rule, if you can convince them that your app won’t work if it switches orientation—some games and Chipmunk Physics-based apps like Alice for the iPad being the notable exceptions.

However, in the majority of cases, there may be no defense against designing an interface that cannot rotate and Apple may reject your app. You’ll read about the issue of rotating interfaces in future articles.

Pricing Advantages

Finally, for the author, there is a very exciting difference between the iPhone and the iPad. On the iPad, you can charge more for apps. One study conducted by Distimo found that the average iPad app was priced at $4.67, while the average iPhone app cost almost a dollar less at $3.87. But what’s more exciting is that, in the pricier categories of the App Store, the iPad market supports even higher app prices. For example, medical apps on the iPad cost an average of $42.11, compared to just $10.74 on the iPhone. Similarly, the average financial application on the iPad costs $18.48, compared to $5.74 on the iPhone.

You can begin to see how selling apps for the iPad is a different proposition than the iPhone. Because the software can now do desktop-computing tasks, you can, in some cases, charge desktop-computing prices.

A user’s purchases seem more substantial and valuable because the iPad’s screen is bigger. The larger screen also opens up the opportunity to develop applications that have a serious business use for which considerable money can be charged. The iPad can transform itself into anything from a portable ECG monitor for a doctor, to a handheld ordering system for a restaurant. Its versatility opens up a whole new world of premium sales to the app developer.

If you want to be involved in designing apps for an interesting and lucrative market, joining some of the most innovative independent developers in the world, you’ve picked a great platform in the iPad.

Working with a Large Touchscreen

When Steve Jobs called the iPad magical, it wasn’t just because he’d eaten too many Twinkies. In a very real sense the iPad is magical, because it is able to assume many forms. I mentioned this idea of a tabula rasa or “blank slate” earlier, and herein lies the iPad’s magic. When you’re using a desktop computer, there’s no escaping the fact that you are using a computer—you must interact with it using a mouse and keyboard.

No matter what the computer screen shows you—a word processor, or a graphical representation of a Marshall Amp from 1965—you are separated from that graphical representation by your input devices: the mouse and keyboard. But—and here’s the magic—when the same representations are shown on the iPad, the iPad seems to become those devices. You are allowed to touch what you see.

 

iPad Trends

28 Feb images-2

The Apple iPad Trends

Since our first iPad trends report, published in October 2010, the device has
continued to break boundaries. As Apple’s most successful product in its first year
on sale, it would not be an exaggeration to say that the iPad has revolutionised the
personal computer market and the technology industry as a whole.

In just under a year on sale, upwards of 14.8million iPad’s have been sold around the
world, with 7.3 million being sold in the 2010 Christmas quarter alone.

“We are ring on all cylinders and we’ve got some exciting things in
the pipeline”
Steve Jobs, Apple CEO
• iPad is fast becoming the most popular mobile device
Morgan Stanley analyst Katy Huberty projected 16 million iPads would be sold in
the first 12 months alone. In fact, approximately 14.8 million were sold in the first
nine months on sale. These gures, released by Apple, suggest iPad sales will in fact
exceed her predictions.
Previously, a Yahoo survey stated 35-44 year olds made up the greatest proportion
of iPad owners, but according to a Neilsen Company report conducted in December
2010, 25-34 year olds now make up the core ownership of iPads.
Adage have reported in January 2011 that 90 percent
consumer awareness amongst people surveyed. The same studies also found 21% of
18-34 year olds intended to buy an iPad.

According to figures published by the app store analytics company Distimo,
Gaming apps maintain the highest proportion of apps for the iPad, however they
do not account for quite such a high proportion of all apps.  Gaming apps now represent
only 23 percent of all iPad apps.
• iPad is becoming a major gaming platform
The decline of Netbook sales reported in the Q1 ndings appears set to continue
in 2011. Acer’s sales manager has stated that this year “tablet launches will begin
a gradual replacement of Acer’s small laptop-style netback computers, in line with
market demands”.
• iPad is creating a netbook sales drop
Despite the unprecedented initial magazine app sales reported in the quarter
one report, the extremely high launch sales of a number of high prole
eMagazines somewhat distorted their rate of adoption on the iPad as a whole.
More recent studies have shown that these gures have dropped after the initial
issues. Mashable.com has reported that sales performance of eMagazines on
the iPad roughly correlates with the title’s performance on the news stand, which
show a higher initial sales for launch.
• iPad is changing the rules of digital publishing

While there is no direct update to the research from Distimo, which reported the
average iPad app costs $4.67, they have released an encouraging report which
states that: “paid downloads increased almost 30% more than free downloads in
the top 300 in December 2010 compared to June 2010”.
• iPad apps are bringing in more revenue for developers
and publishers
• iPad internet usage is at a par with traditional PC’s
It was previously reported that 50 percent of the Fortune 100 were using iPads for
commercial use. Far more impressive figures announced by Apple now state that
over 80 percent of the Fortune 500 are currently deploying or piloting the iPad.
• iPad is becoming adopted for commercial applications

In the past 12 months, application downloads from Apple’s App Store have
skyrocketed. Figures published by Apple state that seven billion apps were
downloaded from the store in 2010 alone, with the achievement crowned by the ten
billionth download in January this year.
Such rapid growth of Apple’s app market in 2010 can in no small part be attributed
to the iPad’s popularity during the same period. According to research carried out
by The Neilsen Company, 91 percent of iPad owners have downloaded at least one
application for their device, with 63 percent of those downloading a paid application.
Apple’s App Store continues to
dominate the app store market
“Many are wondering if the app frenzy we have been witnessing is
just a fashion, and, like many others, it shall pass. We do not think so.”
Stephanie Baghdassarian,
Gartner Research

“The App Store has surpassed our wildest dreams”
Philip Schiller, Senior vice president of worldwide
product marketing, Apple Inc

“We estimate that Apple’s App Store… will remain the single bestselling
across our forecast period”
Carolina Milanesi, Vice President,
Gartner Research
The iPad’s popularity has no doubt been a factor in Apple’s continued dominance
of the app market. Gartner research found that 9 out of 10 app downloads of an
estimated 8.2 billion were from Apple’s app store.
It is therefore no surprise that the same research company are forecasting App sales
of $15 billion in 2011 – a figure that is nearly triple the $5.2 billion Apple made from
the App store in 2010.
Source: The Nielsen Company

While upfront payments for purchasing an app were the primary source of revenue
for iPad apps in 2010, research by the analytics company Distimo has identfied an
increasing trend towards revenue generation via in-app purchases.

“Apple will be the number one platform for a long time from a developer
perspective, they have gotten so many things right….And paid content
just doesn’t work on Android.”
Peter Vesterbacka, Developer,
Angry Birds
In-app purchases on free apps accounted for 15 percent of total
app revenue on the iPad. This figure was up from 7 percent in June
2010.
In-app purchases on paid apps accounted for 14 percent of total
app revenue. This figure was up from 5 percent in June 2010.
Distimo observed that developers were making a shift to free applications with
in-app purchasing as it allowed them to create revenue whilst harnessing the high
download rate of free applications.
This shift of both consumers and developers alike represents disappointing news
for the Android Market, where in-app purchasing remains unsupported. It may go
some way to explaining why Google’s Group Manager for the Android platform Eric
Chu, recently told a conference he was “not happy” with app generated revenue on
the platform.

The findings of this study are supported by research carried out by The Neilsen
Company, which found that iPad users were far more receptive to advertising than
users of other devices and that users were more likely to make a purchase as a result
of an advert on the iPad compared to any other device.
Source: The Neilsen Company

“Our iPad app is actually easier to use than our Web site.”
Han Yuan, Director of engineering,
platform business solutions and mobile at eBay inc.
As well as eBay, a number of retailers are hugely beneting from the shopping
experience ofered on the device. Wine.com achieved over 8000 unique downloads
of their iPad app in the rst two months it was available. While Wet Seal, a retailer of
teenage girls apparel, has stated that whilst promoting back-to-school clothing, they
had close to 1 million outt views via the iPad app alone.
Forrester has examined the mobile trac driven to its own retail site. It found that
45.5 percent of trac driven from mobile devices was from the iPad.
“Publishers need to take digital seriously, they must make it the new
default for publishing, preparing for a day in which physical book
publishing is an adjunct activity that supports the digital publishing
business”
James McQuivey, Forrester Research
While 2010 will undoubtedly be remembered for the unprecedented success of the
iPad, it will also be considered the year eBooks (digital books) achieved success on
a major scale. Global sales of the eBook rose by approximately 400 percent and
achieved nearly $1 billion sales in the process.
In a year in which Amazon announced eBooks outsold paperbacks on its website in
the final quarter of sales, ChangeWave Research indicates that the iPad successfully
claimed much of the eReader market from its more established competitors.
iPad is becoming one of the most popular eBook reading devices.
The growth of the iPad as an eBook reader appears set to continue into the decade.
An online survey conducted by The Bookseller in October and November 2010
forecast that eBooks would eventually be read primarily on tablet devices. Nearly
one third (31.8%) of respondents forecast that the iPad or devices like it would be the
most commonly used eReader platforms by 2015.
A survey by ChangeWave Research of 2,800 consumers suggests that these
predictions are well founded, and if anything, conservative in their forecasts, given
the projected adoption rate of the iPad as an eReader.

Since its introduction in April 2010, the iPad has established itself as the device of
choice for reading eMagazines and Newspapers in particular.
ChangeWave research found that iPad users are over three times more likely to read
magazine and newspaper content than owners of all other eReader devices.
The iPads dominance as a device used to read magazine and newspaper content is
even more impressive when compared to its main eReader market contender, the
Kindle. In a further study, ChangeWave Research found:
51 percent of iPad owners read newspapers on the device, while only
11 percent do on the Kindle.
36 percent of iPad owners read eMagazines on the device, while only 8
percent of Kindle owners do.

When examining the performance of the iPad in 2010, it is hard to conclude
that it has been anything other than an unmitigated success. It has surpassed
all sales expectations, driven record prots for Apple, and appears set to grow
at an unprecedented rate in 2011. It is also helping to generate revenue for
publishers, advertisers and retailers, in addition to being the consumer’s choice
of devices.
However, arguably the greatest impact of the iPad, is the shift it has engendered
in the technology industry as a whole. One must only look so far as the 100 or
more tablet devices debuted at the 2011 CES gadget show to appreciate the
transformative eect the iPad has had on Apple’s competitors, hoping to take a slice
of the Apple pie.
For the iPad, the main issue of 2011 will therefore be in maintaining its market
lead, whilst making further in-roads in certain areas of the market. Publishing and
eCommerce look set to be industries in which the iPad will ourish in 2011, with
consumers and developers alike favouring the iPad above all other devices.
A number of commentators have shrewdly forecast 2011 as “the year of the
tablet”, however with rumours abounding about a possibly imminent iPad 2 release,
and speculation regarding the innovative features it may provide, all trends are
suggesting that 2011 may well in fact, be the year of the iPad 2.

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